پادکست BBC شماره 218 – Why do crazes take off

پادکست BBC شماره 218

سلام با دویست و هجدهمین سری از پادکست‌های BBC 6 Minute English در خدمت شما هستیم.

چرا برخی از بازی ها ، سرگرمی ها و فعالیت ها به صورت دیوانه وار در می آیند و برخی دیگر اینطور نیستند؟ آلیس و نیل درباره اینکه آیا فرمول پنهانی وجود دارد و اینکه ارتباط آن‌ها با انواع خاصی از شخصیت ها ، بحث می کنند.

در زیر کلمات کلیدی که باید با آن‌ها آشنا شوید برایتان توضیح داده شده‌اند:

craze or fad : sudden and widespread enthusiasm for something, which only lasts a short time 

craze or fad : شور و شوق ناگهانی و گسترده برای چیزی ، که فقط مدت کوتاهی طول می کشد

augmented reality : is where digital information is layered on top of what you see through a smartphone or other device, ‘augmenting’ or adding to it 

augmented reality : واقعیت افزوده

beneficial : good

beneficial : مفید، خوب

herd mentality : people influenced by their peers to adopt certain behaviours

herd mentality : افرادی که تحت تاثیر همسالان خود هستن تا یک تصمیمی بگیرن

FOMO : fear of missing out

FOMO : ترس از دست دادن

prototype : a first model of a machine from which all others would develop

prototype : نمونه اولیه

Transcript of the podcast

پادکست BBC 6 minute English –Why do crazes take off

Alice
Hello and welcome to 6 Minute English. I’m Alice…

Neil
And I’m Neil.

Alice
Neil, what are you doing?

Neil
I saw Squirtle … And … I’m trying to catch it! 

Alice
What are you talking about?

Neil
Pokémon Go, Alice. I’m trying to catch a Pokémon.

Alice
What?

Neil
Alice! Keep up! Pokémon Go is a game where these little virtual monsters pop up onto your phone and you have to catch them. There it is again… Ha! Gotcha! I got Squirtle.

Alice
Well done, Neil. Now the subject of today’s show is crazes…

Neil
… and Pokémon Go is a good example. When it was first released, so many people were downloading the app that servers were crashing all over the place.

Alice
Perhaps I should explain at this point that a craze or a fad is a sudden and widespread enthusiasm for something, which only lasts a short time. So why do you think this craze for Pokémon Go took off, Neil?

Neil
It uses augmented reality – and that’s exciting new technology! It’s fun to play outside – and the game was released over the summer when people want to be outside. And … people are already familiar with the monsters since they were created back in 1995.

Alice
Augmented reality by the way, is where digital information is layered on top of what you see through a smartphone or other device, ‘augmenting’ or adding to it.

Neil
I love this game. But then again, I loved other games in the past. I still have some toys and gadgets from my childhood at home. If there was a fad I would join in, I’m afraid.

Alice
Well, let me test your knowledge about toys that turned into fads. Tell me: what is the best-selling toy of all time? Is it:
a) the space hopper?
b) the Rubik’s cube also known as magic cube?
Or c) the cabbage patch doll?

Neil
I’ll say b) the Rubik’s cube. I have one and, so do my cousin, my neighbour… my brother… my dog…

Alice
Well, we’ll find out if you got the answer right or not later on in the show. But why do we like to participate in crazes? Dr Ben Michaelis, a clinical psychologist from Columbia University in the US, explains.

INSERT
Dr Ben Michaelis, clinical psychologist and visiting scholar at Columbia University, US
When a person or a group perceives an idea or a process or a product as being beneficial to one person or to a group of people, they immediately want to experience that benefit for themselves, which hooks into an ancient evolutionary fear of being left behind or abandoned by our tribes, and so more people join in.

Neil
So Ben Michaelis believes that people join crazes because they are afraid of being abandoned by others in their group. But I don’t think that’s true for me – I just enjoy playing games!

Alice
Yes, but why have you switched from Angry Birds, to Minecraft, to Pokémon Go in the space of a year? And before that there was Candy Crush and…

Neil
Well, I get bored after a while.

Alice
So it isn’t because other people stop playing it? And they stop talking about it? And it stops being a group thing?

Neil
Hmm. Maybe there is an element of that. Anyway, I like the idea that we join a craze because it’s beneficial – or good – for us.

Alice
I’m not convinced that playing Pokémon Go is beneficial. Did you know, Neil, that in terms of personality type, people who are more emotionally insecure are far more likely to follow a craze? You know, sort of, herd mentality?

Neil
Herd mentality describes how people are influenced by their peers to adopt certain behaviours. But it’s fun to be connected with others through a craze. Aren’t you troubled by FOMO?

Alice
FOMO – or fear of missing out? Oh no, I have a strong sense of self. But… well, I must admit I like loom bands. Do you remember those little rubber bands you could make jewellery and other stuff out of?

Neil
Yes, I remember. David Beckham wore a loom band bracelet…

Alice
So did the Duchess of Cambridge. They were very popular a couple of years ago and came from a simple idea. Cheong Choon Ng, an immigrant from Malaysia living in the United States, invented the Rainbow Loom after watching his daughters play. Let’s hear his story.

INSERT
Cheong Choon Ng, inventor of the Rainbow Loom
The idea of loom band came from my daughters. So one day they came home from school. Two of them were teaching each other how to make rubber band bracelets from those small tiny ponytail size rubber bands. I tried to impress them by making a thicker bracelet that was made from a prototype loom that I fabricated. And it was a success. And they were telling me that ‘those bracelets are so cool, can you make more?’

Alice
Cheong Choon Ng made a prototype – a first model of a machine from which all others would develop. He posted a video of his daughters making the bracelets and these went viral on the internet.

Neil
Interesting. Now, I think it’s time for the answer to today’s quiz question.

Alice
Yes. I asked: what is the best-selling toy of all time? Is it: a) the space hopper, b) the Rubik’s cube also known as magic cube, or c) the cabbage patch doll?

Neil
It has to be the Rubik’s cube!

Alice
And indeed it is. In the 35 years since the puzzle was available to buy outside of Hungary, where its inventor came from, approximately 350m Rubik’s cubes have been sold, making it the world’s best-selling toy. And they are clever little toys, I must say – there’s some maths in them. Now, let’s hear the words we learned today.

Neil
They were:
craze
fad
augmented reality
beneficial
herd mentality
FOMO
prototype
And that’s the end of today’s 6 Minute English. Don’t forget to join us again soon!

Both
Bye!

برای شنیدن دیگر پادکست ها، به بخش پادکست در مرکز آموزش رایگان مراجعه نمایید.