پادکست BBC شماره 151 – What makes a video go viral

پادکست BBC شماره 151

سلام با صد و پنجاه و یکمین سری از پادکست‌های BBC 6 Minute English در خدمت شما هستیم.

در این قسمت درباره دست به دست شدن ویدیوها صحبت میشه. برای افراد زیادی اتفاق افتاده که فقط با انتشار یک ویدیو به محبوبیت عجیبی دست پیدا می‌کنند و مردم اون ویدیو بین مردم دست به دست میشه. در این برنامه درباره این صحبت میشه که چه کنیم تا ویدیومون دست به دست بشه؟

در زیر کلمات کلیدی که باید با آن‌ها آشنا شوید برایتان توضیح داده شده‌اند:

meme : a picture or video with an amusing caption that a lot of people share with each other online

meme : تصویر یا ویدئویی جالب که بسیاری از افراد به صورت آنلاین با یکدیگر به اشتراک می گذارند

grumpy : bad tempered!

grumpy : بد مزاج

goes viral : when something (e.g. a video or picture) gets passed on very quickly from person to person on the internet

goes viral : دست به دست شدن ویدیو یا عکسی در اینترنت

peers : people the same age as ourselves who share the same social position in a group

peers : هم سن و سالان

arousal (to arouse) : to excite a particular feeling in somebody

arousal (to arouse) : تحریک کردن یک احساس خاص در شهری

to fire someone up : to make someone excited and enthusiastic about something

to fire someone up : کس را هیجان زده کردن

Transcript of the podcast

پادکست BBC 6 minute English – What makes a video go viral

Neil
Hello. I’m Neil. Welcome to 6 Minute English, where we like to share…

Rob
Jokes, funny stories and cat videos… 

Neil
No, Rob – we like to share six useful items of vocabulary. 

Rob
Yes, that too. But first, check out this meme on my phone, Neil – Grumpy Cat – it’s so cute! Shall I send it to you?

Neil
No, please don’t! A meme is a picture or video with an amusing caption that a lot of people share with each other online. Well, in this programme we’re talking about why some online content goes viral… 

Rob
… and some doesn’t. This cat is cute because it looks so grumpy – and that means ‘bad tempered’. 

Neil
An image, video, or other piece of information goes viral when it gets passed on very quickly from person to person on the internet. 

Rob
So first let’s start with our quiz question, Neil. Can you tell me which was one of the first videos to go viral on the internet? Was it…
a) Charlie bit my finger,
b) Sneezing Panda or
c) Dancing Baby? 

Neil
I’m going to guess ‘Sneezing Panda’ – because I haven’t seen any of those videos. 

Rob
That’s ridiculous Neil. Have you been living under a rock? 

Neil
Look, I just don’t find silly videos particularly cute – or funny. 

Rob
OK, OK, no need to get grumpy about it. Let’s move on. Why do so many people – Neil excluded – enjoy sharing content online? Let’s listen to Dr Jonah Berger, Marketing Professor at the University of Pennsylvania and author of Contagious: Why things catch on, talking about what motivates us to share. 

INSERT
Dr Jonah Berger, Marketing Professor at the University of Pennsylvania and author
Humans are social animals. Sharing allows us (to) feel connected to others. We share emotions, which allow us to deepen the bonds we have with our peers and with our friends. 

Neil
So it’s all about being connected and deepening the bonds between ourselves and our peers. Our peers are people the same age as ourselves who share the same social position in a group.

Rob
And we particularly like to share content that makes us feel emotional. Let’s hear more from Dr Jonah Berger about this. 

INSERT
Dr Jonah Berger, Marketing Professor at the University of Pennsylvania and author
High arousal emotions include things like anger and anxiety, but also excitement and humour, low arousal – sadness and contentment. [It] turns out that those high-arousal emotions – those emotions that fire us up and cause us to take action – also drive us to share. 

Neil
Arousal means ‘to excite a particular feeling in somebody’. And emotions like anger and anxiety tend to cause stronger feelings than sadness and contentment. 

Rob
Right – high-arousal emotions fire us up – and to fire someone up means ‘to make someone excited and enthusiastic about something’. So when a video we see on the internet makes us laugh – or makes us excited or angry – then we are more likely to share it with others.

Neil
And sharing that emotion with others strengthens the connection or bond between us. That’s what Dr Berger’s theory says anyway. 

Rob
I’m surprised that sad things aren’t passed on as much as, say, funny things. 

Neil
Well, how often do you share sad videos with your peers? 

Rob
Good point. I do tend to share content that makes me laugh – more than sad or angry stuff anyway. Like the Grumpy Cat meme. Can I show it to you now? 

Neil
No. 

Rob
OK. I’ll just show you the caption. It says, “I purred once. It was terrible”. 

Neil
Yeah. Right. Hilarious, Rob. Now, can we have the answer to today’s quiz question, please, if you’ve finished amusing yourself? 

Rob
OK. OK. Which was one of the first videos to go viral on the internet?  Was it… a) Charlie Bit my Finger, b) Sneezing Panda or c) Dancing Baby? 

Neil
And I said ‘Sneezing Panda’. 

Rob
Well, it was actually Dancing Baby. This 3-dimensional animation of a baby dancing the cha-cha was one of the first viral videos released in the late 1990s. Another popular one was the Hamster Dance by Hampton the Hamster, which appeared in 1997. 

Neil
Well, fascinating as all that sounds, shall we look back at the words we learned today, Rob?

Rob
Sure. The first item was ‘meme’ – a picture or video with an amusing caption that a lot of people share with each other online. For example, “I tried to show Neil a hilarious meme about a grumpy cat.” 

Neil
The word ‘meme’ was actually invented by evolutionary biologist Professor Richard Dawkins to represent an idea or concept that spreads in human culture in a similar way to a gene. 

Rob
Fascinating. That sounds way too complicated, Neil. Let’s move on to item number two – ‘grumpy’ – I gave one example just now. But here’s another one: “He’s the grumpiest man I’ve ever met.” 

Neil
I hope you’re not talking about me, Rob. Number three – ‘to go viral’ – means ‘an image, video, or other piece of information that gets passed on very quickly from person to person on the Internet’. For example, “What makes a video go viral?”

Rob
I don’t know, Neil – If I knew how to make a viral video, I’d be a rich man by now! 

Neil
Before computers and the internet we only talked about viral infections, didn’t we? “I’ve got a nasty viral infection so I’m not coming into work today.” 

Rob
Yeah, that’s right. The connection is that both viral infections and viral memes spread quickly! 

Neil
OK – number four. ‘Peers’ are people the same age as our selves who share the same social position in a group. 

Rob
For example, “Teenagers often worry about looking silly in front of their peers.” Next up – arousal – that means ‘to excite a particular feeling in somebody’. 

Neil
We heard about high and low-arousal emotions. The verb is ‘to arouse’. For example, “The debate aroused strong feelings on both sides.” 

Rob
OK, finally – ‘to fire someone up’ means ‘to make someone excited and enthusiastic about something’. “I’m really fired up about today’s vocabulary!” 

Neil
Good to know, Rob. But it’s time to go now, but please check out our Instagram, Twitter, Facebook and YouTube pages. 

Rob
Bye-bye! 

Neil
Goodbye! 

Rob
Shall we watch that ‘dancing baby’ now, Neil? 

Neil
No.

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